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Mortgage Marketing

The Evolution of Online Mortgage Lead Generation

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Posted by Trace Richardson on May 30th, 2008

(Disclosure: I receive income from websites I own and build that generate mortgage leads.)
The mortgage lead generation model as we know it is severely broken. Not surprisingly, it has been broken for quite some time. Need proof? Ask any consumer that has submitted their information via a “LowerMyBills” style application (where you can compare rates [...]

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Mortgage Marketing

Lower My Bills Hall of Fame

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Posted by Trace Richardson on April 29th, 2008

Which Lower My Bills ads do you have in your collection? I’m collecting them all and have 5 so far! You must collect all 25 to become the Supreme Chinpokomon Champion! Inspired by this.

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Is Your Mortgage Website Generating Leads?

If the answer is no, then you are not alone. This is likely due to the use of a Full 1003 Application (90% or more of lead conversions are lost with a Full 1003) and a host of other Mortgage Lead Generation Taboos such as Flash Intros, Music, and overall outdated and generic designs that kill lead conversion. LeadPress solves these issues and more!

LeadPress is Different. As loan originators ourselves, we have experienced firsthand how the fatal flaws made by most mortgage website providers today can sabotage your mortgage marketing efforts and your bottom line. Leveraging this experience, we have built the most technically advanced, efficient and effective mortgage website platform in existence today. LeadPress can help you generate more exclusive mortgage leads!

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